[PRIOR CAREER] · Strategy & Analytics · Consumer / Retail
Built the Strategic Planning function from scratch for Weight Watchers International (NYSE: WTW) — a newly public, PE-backed company. Developed a county- and ZIP-code-level Business Intelligence model covering every US county, fundamentally reshaping the company's approach to targeting, advertising, location selection and franchise M&A strategy. Led multiple franchise acquisitions and PE reporting processes.
Role: GM, Strategic Planning
Built the Strategic Planning function from scratch for Weight Watchers International (NYSE: WTW) — a newly public, PE-backed company. Developed a county- and ZIP-code-level Business Intelligence model covering every US county, fundamentally reshaping the company's approach to targeting, advertising, location selection and franchise M&A strategy. Led multiple franchise acquisitions and PE reporting processes.
Role: GM, Strategic Planning