[INDICRON ENGAGEMENT] · Revenue & Marketing · eCommerce
Restructured Google Shopping and Facebook campaigns from the ground up. Implemented a Tableau-based analytics system integrating marketing, inventory and supply chain data. Results: 20% sales improvement in 90 days, 15% ad spend reduction, 10:1 ROAS.
Role: Interim Chief Marketing Officer
Restructured Google Shopping and Facebook campaigns from the ground up. Implemented a Tableau-based analytics system integrating marketing, inventory and supply chain data. Results: 20% sales improvement in 90 days, 15% ad spend reduction, 10:1 ROAS.
Role: Interim Chief Marketing Officer